While running my chef business, teaching classes, and cooking on camera, I started experimenting with a granola recipe. I wanted something with the crunch and flavor I loved back in college, but without all the extra sugar, fat, or dairy.

I kept refining it, adjusting ingredients, and documenting each batch in search of the perfect balance. That effort led to the very first flavor in the Laura’s Gourmet lineup: Vanilla Almond Crunch. I began sharing it at events and giving it as gifts. I never imagined that this simple creation would become the foundation of something much bigger.

One rainy afternoon in May 2004, I walked into AJ’s hoping to speak with someone in charge. By chance, or maybe persistence, I met the owner himself. I shared my story, explained my vision, and handed over samples.

Ten days later, I received my first green light. Laura’s Gourmet Granola was officially on the shelves at AJ’s Fine Foods. I will never forget the feeling of seeing it there for the first time. That moment launched a new chapter. From that single store, we began expanding into other retailers and eventually into kitchens and menus across the country.